If Google engineer Matt Cutts had his druthers, buying links would become an extinct SEO practice.
Cutts has addressed the topic of link-buying on a number of occasions on his blog (Mattcutts.com/blog) and in blog comments elsewhere. He’s admonished webmasters who buy links for PageRank and encouraged webmasters instead to buy only links that have been “nofollowed” — in other words, where the rel=nofollow attribute has been added to the link so that the search engines do not count that link as a vote. He has stated in no uncertain terms that Google considers “buying text links for PageRank purposes to be outside our quality guidelines.”
Continue reading »
Filed under: Articles Link Building SEO
|
Email to a Friend |
Printer-Friendly |
2 Comments »
Spread the word: 
- A corporate website souped-up by Web 2.0 technologies: a blog platform for a CMS, RSS feeds, tag clouds, tag pages, comments, trackbacks, pingbacks…
- Went from 100,000 pageviews per month to 390,000 within just a few months of relaunch.
- A marked increase in visitor numbers as well: 28,000 to about 60,000 from about in that same timeframe.
- indexation in Google increased from 300 pages to 4,800 pages, including 2,640 tag pages.
Continue reading »
Filed under: Business Blogging Case Studies RSS Marketing SEO Web Development
|
Email to a Friend |
Printer-Friendly |
15 Comments »
Spread the word:
Join our founder and president, Stephan Spencer, in this archived webinar of an information-packed 90-minutes of link building secrets. The webinar, for MarketingProfs.com, was called “Google in the Real World: How Links Boost Your Ranking”.
Watch it as a streaming Flash video »
Or, alternatively download/watch as a Quicktime movie (72 MB).
Filed under: Link Building Screencasts SEO
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
Web content guru Gerry McGovern, author of “Killer Content” - one of the best books on writing copy for the web - says that one of the biggest mistakes companies make in regards to their website content is thinking that customers care one little bit about the company. “Customers care about themselves (their loved ones and their community),” he said in an interview with founder and president of Netconcepts, Stephan Spencer. He went on to add that organizations need to be customer-centric, talk about benefits, and speak the language of the customer.
Continue reading »
Filed under: Cool Friends Copywriting Web Marketing
|
Email to a Friend |
Printer-Friendly |
2 Comments »
Spread the word:
The firm that built the site for Wild Planet believes they have done a pretty good job of optimizing ShopWildPlanet.com. Let’s see if their confidence is well founded…
Continue reading »
Filed under: Articles Ecommerce SEO Website Audits
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
Meredith Bright of Yarnware writes: “I used to have much better organic search rankings, but they have been dropping recently. I can’t figure out what is wrong.” It wasn’t hard to see why. The site is running Lotus Notes Domino –– not a platform that is very friendly to search engines because of its long, complex-looking URLs. However, the issues with the site were much more fundamental. The www.yarnware.com site has broken some cardinal rules of SEO.
Continue reading »
Filed under: Articles Ecommerce SEO Website Audits
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
MarketingProfs virtual seminar series — online
For many of you, your email campaign lost the race even before it got out of the gate. Spam filters and email firewalls silently and unceremoniously junk your emails. Research has shown that fully one-third of permission-based emails don’t get delivered.
Even if your message gets past the filters, it doesn’t mean your email will be opened. Your recipients are brutal when it comes to slashing through the commercial messages clogging their inboxes. A split second decision will decide your email’s fate, based squarely on your From line and Subject line, and to a smaller extent, what’s visible in the Preview pane. After navigating these deliverability and openability hazards, you still have to get the recipient to comprehend and act on your message. A pretty tall order nowadays.
This virtual seminar is going to get “hands on” with reviews of actual email campaigns submitted by seminar attendees. Not all will be chosen, so give yourself the best chance of having your campaign critiqued: submit your entry early. Stephan is one of the most popularly and highly acclaimed MarketingProfs seminar leaders.
If you’ve ever wondered what you were doing wrong with your email marketing, or wondered what you could be doing better, then this is the seminar for you.
You will learn:
- How to write messages that are opened and read
- How to create subject lines that are the best they can be
- Best practices for your call-to-action and value proposition
- How to balance text and images
- When to use Text or HTML
- Whether your email is compliant with CAN-SPAM legislation
- Whether your messages will get past spam filters
The 90-minute seminar will include an extended Q&A.
Filed under: Copywriting Email Marketing Seminars Webinars
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
In many ways this site was a breath of fresh air. From an SEO standpoint, Kayak Fishing Stuff is doing a number of things right, and it shows in their No. 1 rankings in Google for “kayak fishing,” “fishing kayak” and “fishing kayaks.” Of course, there is still room for improvement, but it is more a case of finessing and fine-tuning than throwing away the whole site and starting again.
Continue reading »
Filed under: Articles Ecommerce SEO Website Audits
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
